Illustration Techniques for Designers

There are several techniques or styles of making an illustration. Each of these techniques has its distinctive process and media specially used for creating the illustration. The graphic artist must therefore familiarize himself well with a particular technique before adopting and using it for the production of a graphic design product. Examples of some of the techniques in illustration are:

1. Pen and wash- This illustration technique involves the drawing of the outlines of the illustration in pencil. Ink is used to go over the drawn outlines in pencil. When it is dried, a small quantity of the ink is diluted with water in a lighter tone. Brush is used to apply the paint at the darker areas of the drawing. The painted areas are washed to create various tones to bring out the forms of the illustration. The outlines are made stronger by the use of pen lines. It is used for catalogues, village and market scenes, fashion design magazines, book covers etc.

2. Pen and ink- This is the use of pen and ink to draw the outlines of the drawing and using any of the shading methods to bring out the forms in the drawing. It is used for illustrations in books, newspapers and magazines.

3. Flat colour painting- In this technique, the colours are painted flat with no gradation in tone. The edges of the sections of the painted drawings are sharp and distinct, setting the difference in the various parts of the drawing. It is used for illustrations in story books, road signs, greeting cards etc.

4. Realistic painting- This is the drawing of objects to show great details as they actually appear in nature. It is used for advertisement, fashion magazine and illustrations in books.

5. Silhouette- This is the creating of the outlines of a drawing in pencil and filling the inner part uniformly with black paint or ink. Silhouette drawings do not show details just the outlines that define the objects are shown. They are used for road signs, package symbols, illustrations in fashion magazines etc.

6. Cartooning- This is the creation of humorous or satirical figures with exaggerated forms. This illustration technique is used for illustrating children books, newspapers, magazines etc.

7. Photography- This is the taking of shots of real objects and scenes by the use of a camera. It gives the exact likeness of the objects and scenes. Photographs are used for posters, magazines, newspapers etc.

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How 3D Animation Video Helps in Improving the Animation World

Animation magic has ushered in a revolution of sorts in the world of advertising, marketing, promotion, media and entertainment. This seamless technology has induced life into visuals, creating a canvas that is both engaging and entertaining. The world over, animation continues to fire imaginations.

The technology has been evolving over time with newer developments enabling superior control and rendering of frames and visuals getting more life-like. There has been a significant improvement in 3D animation also. Though most of us discern these developments through the latest games and movies, other areas from aircraft design to weather forecasting are reaping the benefits from integrating 3D animation with virtual reality and simulation techniques.

Introduction of 3D Animation

To put simply, 3D animation is the three-dimensional representation of various elements. The technology allows an element to be modeled with such finesses it resembles a real physical object. A filmmaker can use the same camera angles on the rendered graphic as they would have in real life – front, back, sides, above, below, i.e. from every angle. They can also use different lighting environments to highlight unique textures and supplement the visuals with additional data to create realistic frames for use in longer films. The beauty of 3D is that the visuals can mesh seamlessly with live video streaming.

Benefits of 3D Animation

• 3D animated videos provide spatial awareness and give a sense of reality.
• Great way of conceptualizing ideas that are yet to take a realistic form.
• Helps in creating visually appealing and pleasant elements
• Easier to communicate about things and their interrelationships with the world as intended.
• Can reproduce events that are difficult to show or expensive to recreate in a real world environment.
• Unlimited possibilities to show things that cannot be depicted through photographs or 2D animation.

Scope of 3D Animation

The highly accessible and versatile technology has a wide range of users from individuals and small businesses to large conglomerates and institutions. The technology is crucial for long-term planning as its versatility allows people to preview a realistic rendering of how the elements being discussed will perform in real life situations. From providing a spatial rendering of an impending cyclone to the efficiencies that can be generated from a new engine, the technology can be used for various applications.

Sectors Where 3D Animation Technology Can Be Used

There are various sectors and industries where the technology can make a difference. It can be used for advertising, marketing, corporate films, cartoons, gaming, educational programs, in the entertainment industry and for the media sector. Corporates can explain the benefits of a product from concept to installation. The software industry can use it to show how a technology can work both at the front and back end. The construction sector can create animated videos on buildings, floor plans and other civil infrastructure to show how a concept will look once executed. People can also use 3D technology for effective education and training programs, customer presentations and in websites. Specific industries such as advertising, mining and gaming regularly use this technology for internal operations and external customer engagement.

This versatile communication medium can produce outstanding results in short span of time. Using creative storyboard blended with innovative imagery,we can create a whole new world that is close to reality. The technology is expected to soon become an integral part of the corporate world and create new frontiers for end user engagement.

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5 Tips for Effective Exaggeration

At the heart of successful animation lie 12 principles. One of these is exaggeration, which refers to the act of taking certain elements and stretching them beyond the realm of normal. All animation requires some sort of exaggeration, even animation that strives to be realistic, because it is exaggeration that makes animation come alive, appeal to audiences, and add comedic relief to otherwise intense scenes. Poorly executed exaggeration, however, can detract rather than add to the appeal and impact of an animated work. As a result, effective exaggeration requires careful work by the traditional animation studio. Following are a few tips for successfully using exaggeration in any animated production.

Exaggerate The Most Important Elements.

The first step in creating effective exaggeration is to choose which elements to exaggerate. The key when making this decision is to remember that exaggerated elements will get the most attention from viewers. Therefore, the element you choose will change the way the viewer understands the scene. As a result, you need to choose the elements that are most important for understanding the scene.

For instance, if you are animating a scene in which a character is sailing, you may decide that the waves’ movements are most important and exaggerate those. On the other hand, you may decide that the character’s reaction is most vital, and, therefore, focus on their facial features. In the first instance, the viewer learns about the environment in which the character is sailing, while in the latter, the viewer learns about the personality of the character. Making the right choice will allow you to create exaggeration that contributes to rather than detracts from your work.

Know What Your Goals Are.

Once you decide which elements to exaggerate, you will need to decide how much exaggeration to use. In order to make this decision, you must have a clear idea of what you hope to achieve with the exaggeration. Exaggeration can be used in a number of different ways. For instance, you can use it to add fluid motions that make the animation look more realistic. On the other hand, you can use it to create caricatured movements that add comedy, or that add personality and appeal.

Each of these goals, however, requires a slightly different use of exaggeration. Take, for instance, the sailor discussed above. If you desire a realistic look, you may choose to slightly exaggerate his facial expressions. However, if you wish to interject humor, you may use extreme exaggeration to give him comedic facial expressions. The right choice will be the one that best contributes to your overall goals for the scene.

Retain The Essence of The Exaggerated Elements.

As soon as you decide to exaggerate an element, you are no longer bound by the strict parameters of reality. However, in order for your exaggeration to retain its appeal, it must still have some connection to reality. If it does not, the object or character being exaggerated will become confusing to viewers, who will no longer be able to mesh what they see on the screen with the basic rules of reality to which they are accustomed.

For instance, say you choose to exaggerate the facial features of the character sailing on the boat. If you remove all identifying elements from the face in order to twist it into a complete caricature of fear or surprise, or delight, you will lose the essence of the character design. The viewer will no longer be able to identify or connect with them. As a result, when exaggerating any animated element, a good rule of thumb is to take what is already there as far as expressions, physical features, or emotions, and exaggerate those elements. By doing so, you increase the appeal of the scene for viewers instead of detracting from it.

Create Balance.

Even though viewers of animation expect to see exaggeration and fantasy, they also want to keep one foot in reality. As a result, another key to effective exaggeration is to create balance within the scene. You can do so by only selecting a few elements in each scene to exaggerate. The rest of the elements must remain more natural and realistic. Doing so will avoid an absurd or disturbing look that will leave viewers confused or dismayed with your work.

For instance, if you exaggerate your sailing character’s facial features, you should refrain from exaggerating their other physical features. If you choose to exaggerate the movement of the waves, you may need to refrain from exaggerating the character’s facial features too. With a balanced scene, you draw the viewer’s attention to the elements they need to see, and keep them grounded enough in reality to enjoy the exaggerated elements.

Keep Your Project Appealing.

Finally, when using exaggeration in your animated production, you will need to maintain appeal. Appeal is a fairly subjective, yet crucial, element to animation. It is what makes even a villain a character the viewers will enjoy watching. Making mistakes in the steps discussed above can result in a loss of appeal. For instance, if you use too much exaggeration, viewers will be less likely to enjoy the animated production.

As a result, the last question you must ask yourself is how the exaggeration contributes to the scene’s overall appeal. It may fit all the criteria above, yet detract from the overall entertainment value. On the other hand, you may find that pushing the boundaries a bit yields a bolder look and greater appeal. As a result, exaggeration, as with any element of animation, requires careful crafting in order to achieve the most powerful and appealing work of art possible.

Exaggeration is an effective way to bring your animation to life, whether you are doing video game animation, advertising animation, or a feature length film. By exaggerating the most important elements, knowing what you want to achieve, retaining the essence of the exaggerated elements, creating balance, and keeping your project appealing can help you to create truly effective exaggeration in your animated art.

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5 Tips for Creating an Effective Whiteboard Animation

whiteboard-animationsWhiteboard animations require many innovative ideas, careful decisions and gutsy implementations. Developing a script and the entire pre-production planning stage before the creation of any type of creative work is one of the most important things that one must ensure to work on. Below are a few important tips for an effective whiteboard animation. These tips will enable you to create a great impression in the minds of your audiences and fans.

1. A great script is a must

As far as whiteboard animations are concerned, an average script will not do much favor to you. You need a great script and a one that can help you to create a major impression in the minds of the people or your audiences to keep it simple. Your story must be bought to life in an extraordinary manner.

2. Having a believable flow

Just like it happens in real life, your whiteboard animation should have a story line that is quite distinct in the middle, beginning as well as ending. This means that the videos should be short in order to keep the attention of the audiences. Your story must be told in such a manner that does not take very long to unfold so that the viewers can get a grasp of what you are exactly saying.

3. Having a powerful imagery

Powerful imagery and dynamic illustrations are always at the heart of a successful whiteboard animation. This means that one should ideally spend most of the time creating the images for the whiteboard presentations.

4. A captivating audio

Soundtrack is the heart of a film and same goes to a whiteboard animation. The audio tracks should be captivated in such a manner that they are able to create a very positive impression in the minds of the viewer or a normal audience. There are also a lot of character voice- overs that should be extremely believable and dynamic and this means that they should enhance and not detract from your work.

5. Concentrate on the background music

Background music can also be described as an essence to your whiteboard animation. This is because the viewers will be able to connect emotionally to your content. This means that the will be able to create a great memory as far as your animation is concerned and as a viewer this is what we require. It is one of the important things to remember.

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